Two friends stumbled upon a gap in the market—a lack of anime-themed clothing that catered to both newcomers and seasoned fans. Fueled by their shared passion for anime and a desire for subtle yet stylish expressions of this love, they founded And Thats Anime, an Indian clothing brand with a mission to revolutionize the anime fashion scene. Their goal was to create a haven where both hardcore otakus and those new to the anime world could find apparel that resonated with their individual styles and preferences.